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Cocktail am Nachmittag

© Tenth Muse Vodka

Brand & Go-to-Market

Building brands, sharpening positioning, and creating a clear path to market. From brand story to sales logic: I refine identity, messaging, and target audiences—and translate strategy into concrete actions for launch, growth, and visibility.

Ideal for: new brands, re-positionings, and market entry in AT/PL.

Marketing Communications

Communication that shows attitude - and delivers impact. Ongoing communications and media management, partner support, campaign and content planning, plus design assets (e.g., drink menus) - consistent across all touchpoints.

Ideal for: bars, hospitality concepts, and brands with ongoing communication needs.

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© Nina Binder

Social Media Video Shoot

Social Media & Influencer Collabs

Authentic storytelling that builds reach and makes brands tangible. Account management, content planning and production, plus influencer collaborations - with a focus on clear brand staging, community building, and measurable presence.

Ideal for: brands and venues that want to establish social as a long-term channel.

Events, Tastings & Experiences

Experiences that connect people - and anchor brands. Concept development, planning, and execution of events, tastings, pop-ups, and brand activations, including bar setup, run-of-show coordination, and drink recipes (alcoholic & non-alcoholic).

Ideal for: product launches, trade events, festivals, and hospitality partnerships.

Bartender Cocktails Coffee Festival Red Bull Organics

© Timna Rosenthaler

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© Antoine LeMinh

Brand & Eventmarketing

Positioning beverage brands as sponsors and partners where they truly matter. Identifying the right events and communities, developing sponsorship and partnership concepts, and shaping activation ideas — from the initial concept and on-site experience to the content and communication logic before, during, and after the event.

Ideal for: Sponsorship strategies, venue partnerships, festival and event collaborations, and brand activations with a clear objective.

Let´s talk
Timing

Let’s talk

Are you planning a launch- or want to sharpen your brand positioning?
Send me a few lines and I’ll get back to you with the next steps.

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